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The web site has the following in the web site, "The Alaska Chapter of the American Fisheries Society is a professional organization of individuals interested in maintaining high standards for the fisheries profession and ensuring conservation of Alaskas fisheries." We noticed that the web page also stated " 2015 Chapter Meeting in Homer." It also said " The 2015 meeting of the AFS Alaska Chapter will be held at The End of the Road in Homer, Alaska during November 2-6 at the Alaska Islands and Oceans Visitor Center. Chapter Award Nominations Extended to April 30." The header had American fisheries society as the highest ranking optimized keyword. This keyword is followed by Alaska, Alaskan, and chapter which isn't as urgent as American fisheries society. The other words afs-alaska.org uses is fisheries. professional is included and will not be understood by web crawlers.